Rob Finlay

PERFORM TRANSFORM PROJECT ARTIST

After graduating from the University of Bristol with a BA Hons in Archaeology in 2003, Rob immediately set up Previsualisation Ltd., an award-winning 3D visualisation company. Enlisting the support of TV personality Tony Robinson the team produced ‘Recycling Land’, an animated educational film that won the Creative East Awards ‘Best Non-Broadcast Award’ 2007.

Headhunted in 2009 by integrated web developer Solutions Ltd., Rob built the company's first video and animation department and attracted a raft of new clients including Thales and KPMG.

In 2011 Rob set up EFD Ltd., a business offering web, social, and video services to a broad range of clients based out of the world famous Elstree Studios. He developed a global film and animation competition for children and young people called 'A Sense Of...'. Partners included Creative England, Spotlight, Warner Bros. Studios Leavesden, Elstree Studios, and Royal Opera House Bridge. The project enabled hundreds of young people from disadvantaged backgrounds get a foot on the film industry ladder. In 2015 the project won a Hertfordshire Business Award, and a Gold trophy at the Marcom Awards.

During 2018 Rob took up a full-time position at the Association of International Certified Professional Accountants as Producer/Director. Establishing the organisation's first video and multimedia department in the UK, Rob’s role was critical for the growth of the global team. He oversaw conceptual and educational programs, live webcasts, and studio productions in the UK, Europe, and the USA.